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Thoughtful

Museum Exhibition Identity

2020
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Obsession is a state of mind where our thoughts keep running in a circle and our soul appears to be possessed by this never-ending cycle. Overthinking, nitpicking, and questioning oneself repeatedly trap our minds and we lose the connection we have with the people we love and the world around us. Obsession can take control of our lives and creates an imbalance in our psyche. 

 

Getting stuck in the cycle of obsessive thoughts is like taking a train to nowhere and getting lost in the world inside your head. Sometimes times due to these intrusive thoughts one can physically or mentally cause pain to themselves. People with obsession can live a normal life but if the object of their obsession is taken away from them they can lose all their hope and get permanently stuck in their cycle of thoughts. The exhibition focuses

on the unhealthy obsession over thoughts.

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Repetitive

containing or characterized by repetition,

especially when unnecessary or tiresome

 

Possess

to seize and take control of, to

enter into and control firmly

 

Imbalance

lack of balance: the state of being

out of equilibrium or out of proportion

 

Ruminate

to go over in the mind repeatedly

and often casually or slow

 

Control

the power to influence or direct people's

behavior or the course of events

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The exhibition throws light upon the obsessive state of mind where unwanted thoughts keep running in circles. The visuals for the identity are dominated by repetitive type, tangled lines, and a trio of bold colours.

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Environmental Graphics

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