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Plumarii
Branding & Packaging
2021
Prachi Sharma- Photographer
When the whole world was under lockdown Nivedita Mathur found a new world right in her backyard. While trying to make something out of the mundane days she took up gardening as a hobby and slowly fell in love with the everlasting beauty and simplicity of flowers, and so Plumarii came to life. Plumarii in Latin means 'Embroidery’. The brand aims to blend a simpler lifestyle with hints of luxury in its clothing and home products. Plumarii is all about carefree and everyday designs enriched with intricate embroideries inspired by the local flora Rajasthan. While developing the visual identity it was essential to keep the designs organic and close to the roots. As flowers played an important role in the curation of the brand I decided to design around them.
The clean line illustration of the flowers in the logo celebrates the idea of the simple things in life and reinforces the carefree and easy-going aesthetic the brand wants to build. The colour palette is dominated by earthy tones which reminds people of the time spent outside in nature. The brand prides itself on being one with nature hence the packaging is made with recycled materials.
Plumarii celebrates the joy of slowing down to stop and smell the flower amidst our chaotic lives.
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