Lunaya
Branding & Packaging
Marketing
2019
Prachi Sharma - Photographer
Coming from a lineage of gemstone manufacturers Suyasha Lunawat was deeply fascinated about how metal and stones came together to make something beautiful. Growing up seeing Karigar (craftsmen) cutting and shaping stones she grew passionate about the world of jewelry, so she set out to travel the world to create something of her own. Living on three different continents shaped her as a designer and she found her niche. Hence, Lunaya came into existence in her old family haveli (house).
Lunaya is a fine and demi-fine jewelry label. Creating modern, fuss-free, aesthetic pieces with a vision to reinvent classics. Each piece is inspired by her reflection of ideas & inspirations from her experiences, conversations, and the cities she has traveled to and lived in.
Jaipur
New York
Florence
Suyasha wanted the visual identity to reflect the true essence of the brand. The free-flowing lines signify no limitation to staying in a strict shape. As the brand is from Jaipur which is known as the Pink City the branding has a light pink hue that ties it back to home. Lunaya is all about finding a new possibility when it comes to design and that’s why the chic clean font with the scribbled lines signify the true essence of Lunaya jewelry, where fine meets fun.
