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Authentea
Branding & Packaging
Marketing
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2021
India is known for its diversity but the one thing that brings 1.38 billion people of India together is a piping hot cup of chai. No mornings, no gossip sessions, no meetings, no catch-up are complete without a cup chai, therefore it is deeply ingrained in our social fabric. Even though Chai has made its way around the globe, the authentic way of preparing it didn’t. Authentea is a brand that aims to bridge this gap by offering organic tea leaves straight from the Indian subcontinent and enlightening people about the authentic ways of preparing chai. As we celebrate the chai culture of India, Authentea brings three of the most popular teas from India Masala chai, Darjeeling tea, and Nilgiri tea to you.
As Authentea celebrates the chai culture of India and brings it to a global level, the designs are a blend of cultural and contemporary styles. The logo is designed with a modern and sophisticated typeface with tea leaves branching out. Together they symbolize the colours of the tea offered by the brand.
The packaging signifies famous prints like Bandhani for Masala chai as both are famous throughout the country, forest-inspired print for Darjeeling tea as the place is famous for its flora and fauna, and lastly, the lotus pattern for Nilgiri tea as it is the national flower of India.
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